Web Surveying & Feedback Solutions


Foundations of Surveying: Training Course

  One of the most effective introductions to the exciting world of surveying is Perseus Development Corporation’s “Foundations of Surveying” training course.

This tried and tested course has enabled thousands of managers and professionals over the past ten years to effectively implement and manage surveys on behalf of their organizations.

Sentido are now able to deliver this training course, consisting of 2 follow on modules, each presented in a half-day session, to our customers in South-Africa.

The training is delivered using step by step official Perseus training material which the participants keep for future reference and use, enabling you to put to practice what you have learned during the course. Participants also receive an official Perseus training certificate upon completion.

Module 1 Introduction to Surveying

Compiled by experts with many years of experience, this module aims to make the principles of surveying understandable to the layperson. Ideal for senior managers who have to manage surveying teams or for the professional who needs to brush up on his or her surveying skills.

Module 2 Implementing Surveys

Carrying on where Module 1 left off, Managers tasked with designing, implementing and interpreting the results of surveys effectively, would find this no nonsense practical course ideal. What’s more you do not need an extensive statistical background to participate, the principles are explained in ready to use fashion and the take home course material makes for excellent referencing during a project.


Module 1

  R 1 750 – 00 per person (min 3 max 8)

Module 2

  R 2 250 – 00 per person (min 2 max 6)


Prices exclude VAT.
Course Material is Included.

Course Outline
Module 1 Introduction to Surveying
UNIT 1 – Introduction
  1. About Perseus Development Corporation
2. About Perseus SurveySolutions
3. Course Agenda
UNIT 2 – The Role of Surveys in Decision-Making
  1. A Brief History of Surveys
2. What is a Survey?
3. Why Do a Survey?
4. Words of Caution
5. The Art and Science of Market Research
6. ART – Understanding Context and Nuance
7. SCIENCE – Understanding the Numbers
8. Alan’s Golden Rule
9. Who is your Audience?
10. What Are You Asking?
11. Student Exercise – Survey Types and Audiences
12. Common Survey Modalities
13. Student Exercise - Modalities
14. Limitations of Surveys
15. Student Exercise – Limiting Survey Negatives
16. What is BIAS?
17. Why is Bias Dangerous?
UNIT 3 – A Vocabulary for our Discussion
  1. Universe/Population (N)
2. Sample Frame
3. Sample (n) Response Rate
4. Qualification Rate
5. Participation Rate
6. Student Exercise – Response Rates and Qualification Rates
7. Incidence Rate Penetration Rate
8. Student Exercise – Selection Criteria
9. Confidence Levels (CL)
10. Confidence Interval (CI) – Margin of Error
11. Student Exercise – Confidence Levels, Confidence Intervals
UNIT 4 – Introduction to The Survey Life Cycle
  1. Plan the Survey
2. Planning the Sample Size
3. Backsolve Field Dates
4. About Incentives
5. Sampling Method
6. Other Planning Issues
7. Design the Survey
8. Weighting
9. Test the Survey and the Data Collection Process
10. Deploy the Survey
11. Analyze and Report

Module 2 Implementing Surveys

UNIT 5 – Building the Survey
  1. Question Types
2. Specific Question Types Used in Surveys
3. Sample Table Question
4. Student Exercise – Question Types
5. Data Types
6. Scales
7. Likert Scales
8. Numeric Scales
9. Assymetical vs. Symmetrical Scales - Which is best?
10. Tips for Working with Scales
11. Rating
12. Ranking
UNIT 6 – Intermediate Design Concepts
  1. Question and Scale Libraries
2. Flowcharting
3. Mapping to Public Information
4. Controlling Access to Your Survey
UNIT 7 – Question Phrasing and Flow
  1. Unit Objectives
2. Why is Wording Important?
3. What’s wrong with these questions?
4. Common Question Problems
UNIT 8 – Looking at Your Data
  1. Unit Objectives
2. Frequency Analysis
3. Cross-Tabs / Banner Reports
4. Hi-Lo Reports
5. Gap Analysis
6. Top Box Reports
7. It’s an Iterative Process
UNIT 9 – Course Summary
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