Sentido's Mobile Software
Applications can work anywhere in the world where there
is GPRS, EDGE, 3G or HSDPA
data connectivity (data reception). No special software
downloads or setting changes are required - and it is
remains the cheapest method of sending and receiving
business data. More and more networks in Africa are
installing these data connections. Probably the best
two features of the Sentido Mobile Applications is the
fact that it can be made available remotely and that
it works on all cell phones*. We don't even need to
visit the client ! We simply supply the connections
details and login and away you go ! In other words,
any client in Africa can now issue all their staff with
the equivalent of a small mobile computer !
countries can be serviced, depending on data connectivity
: Angola, Afghanistan, Algeria, Benin, Botswana, Burkino
Faso, Burundi, Cameroon, Chad, Central African Republic,
Congo, Côte d’Ivoire (Ivory Coast), Cyprus,
DRC (Democratic Republic of Congo), Egypt, Eritrea,
Ethiopia, Gabon, Ghana, Guinea, Guinea Bissau, Kenya,
Liberia, Madagascar, Malawi, Mali, Mauritania, Morocco,
Mozambique, Niger, Nigeria, Rwanda, Senegal, Sierra
Leone, Somalia, Sudan, Swaziland, Syria, Tanzania, Tunisia,
Uganda, Yemen, Zambia, Zimbabwe
* i.e. all
cell phones that are GPRS or WAP enabled (that is 99%
of all phones that have been sold in the last 2-3 years)
Mobile Content Usage is Higher in Developing
By Enid Burns, The ClickZ
Network, Mar 2, 2007
Mobile users in third world countries express a stronger
desire for content and advanced features, according
to a "Global Mobile Mindset Audit" study released
by the Forum to Advance the Mobile Experience (FAME),
part of the CMO Council and Global Market Insight (GMI),
and sponsored by Palm.
U.S. users lag most behind other countries in terms
of accessing the Web, or wanting access, using cellular
phones. In the U.S., 22.6 percent find the feature important
or very important. Other countries exhibit higher demand:
Western Europe (30.4 percent); Eastern Europe (53.9
percent); Asia (56.4 percent); and Latin America (63.5
"The difference between developing countries and
the U.S. and Western Europe really is played out throughout
the survey in terms of advanced services and how interested
users are in accessing them," said Dave Murray,
director of the CMO Council's FAME Group. "The
new mobile power user is really in emerging markets.
There is a population in these markets that is interested
in using and willing to pay for advanced services."
In some cases, mobile services can compensate for a
lack of infrastructure in phone and Internet services,
as well as in other areas. One example Murray cites
is a demand for mobile network banking access.
"In India there is a lack of an established consumer
ATM network," said Murray. "The idea of a
lack of infrastructure goes beyond communications, lack
of infrastructure in banking, commerce, and entertainment,
which is leaving users in developing countries to rely
more heavily on mobile devices."
The study also finds a sense of "function fatigue,"
where consumers either do not use or understand all
handset or service features. Criteria for useful and
useless functions on a handset differ by customer. "The
whole issue around function fatigue has a lot to do
with how easy and intuitive a device might be,"
said Murray. "There are features they don't actually
know how to use. I think that's exacerbated by the retail
The retail experience is another pain point. Globally,
consumers complain about a lack of in-store demonstrations,
knowledgeable sales staff, and slow service. Point-of-purchase
differences have emerged between the U.S. and elsewhere.
U.S. consumers rely on in-store displays and literature,
where international buyers use the knowledge of retail
sales associates and editorial reviews. Outside the
store, the Internet is the leading source for product
and service information, surpassing print, TV, and word-of-mouth.
The data come from findings from a GMI study of 15,000
consumers in 37 countries. Surveys were conducted in
the native languages of each country.